By doing “LuLaRich”, Jenner Furst and Julia Willough by Nason both talk about how they came up with the idea of ”real comedy”. “Everybody knows the real crime, everybody knows the real scammer and we called it a ‘real comedy.’ to tell a story like this,” Furst told Gold Derby during our Meet the Experts: TV Documentary panel (watch the exclusive video interview above). He makes it clear that the film doesn’t poke fun at people as a show or in an exploitative way. “At the end of the day, we laugh at ourselves because at the end of the day… we’re actually part of the problem and I think all of our work has shown that.”
“LuLaRich,” which is currently streaming on Amazon Prime Video, takes an in-depth look at women’s clothing company LuLaRoe which has been accused of being a pyramid scheme. The company was founded in 2012 by a husband and wife team ByAnne Brady and Marc Stidham and relied on independent distributors to sell the garments as well as those distributors recruiting new salespeople to work under them.
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Brady and Stidham’s interview lasted nearly seven hours, but it didn’t take much persuading to get them on board. “We were very blunt and talked to them like, you know, ‘Hey, there’s these controversies about you. We’re doing this documentary. Here’s our past work, ‘Fyre Fraud,’ Nason explains. She clarifies that they like to show a complete picture of everyone and allow them to talk about their own story instead of just telling their story without them.” And I think they wanted to get ahead of the story, mostly because it there was so much controversy, and speak for themselves.”
Furst also wanted to show that for something to be a cult, it need not necessarily involve religion. They would find better ground for documentaries “when these highly controlling environments abuse people, mislead them, deceive them, cause them to lose a lot of money, hurt their families and hurt their communities.” He adds that so much in our culture has a tinge of worship. “I think, in this case, the cult is probably one of the most prevalent things that we know of in late-stage capitalism, but there are cults that do more damage than others.”
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