True Religion Fein Chief Keef collaborates with the denim brand for its 20th anniversary | cassius | born shamelessly

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Source: True Religion / TRUE RELIGION

Jhe resurgence of True Religion continues in 2022.

In the early 2010s, the denim brand was synonymous with Chief Keef and his 300 label mates; now he is finally collaborating with them. To celebrate his 20th anniversary, True Religion has teamed up with the Chicago rapper for a collection that reflects his personal style. Keef is a longtime fan of the brand, which has been part of his career since the early days of OTF, and is happy to finally be able to work with them.

“It has always been a dream of mine to collaborate with True Religion,” said Chief Keef. “I actually wore True Religion head to toe at my first show and when the opportunity came up I jumped on it. Designing clothes becomes a real passion for me and bright colors and prints fun things in this collection really reflect my personality.

Ten years ago, in 2012, Keef dropped “True Religion Fein” and that protest led to a collection consisting of denim jackets and jeans, hoodies, t-shirts, joggers and hats. True Religion’s unique stitch pattern is still visible throughout, but Keef adds more color with bold, colorful branding along the legs, flames, skull and crossbones, and bold color options.

Chief Keef X True Religion

Source: True Religion / TRUE RELIGION

“Our collaborations are the result of genuine partnerships. And when you think of True Religion, you think of Chief Keef, because the brand and the artist have become synonymous,” said Zihaad Wells, SVP, Creative Director of True Religion. “Chief Keef is such an icon and has been one of the brand’s biggest supporters over the past decade. The idea that he design a collection for us after the 10th anniversary of “True Religion Fein”, and that it coincide with our 20and birthday, was too perfect an occasion to pass up.

The Chief Keef x True Religion collection will be available online May 5, and the launch will be celebrated with a VIP event in Los Angeles.

Check out the collection below.

1. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

2. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

3. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

4. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

5. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

6. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

7. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

8. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

9. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

10. Chief Keef X True Religion

Chief Keef X True Religion

Source: TRUE RELIGION

Chief Keef X True Religion chief keef, true religion

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