Tommy Hilfiger teams up with Romeo Hunte for NYC-inspired capsule – Sourcing Journal

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As every New Yorker knows, city style varies by borough – and Tommy Hilfiger’s latest collection with designer Romeo Hunte combines Manhattan prep with Brooklyn streetwear for a unique take on classics. Tommy Hilfiger.

Brooklyn-based designer and longtime Tommy Hilfiger mentee Hunte puts his signature deconstruction touch on clothing from the brand’s historic archives, reinventing key pieces such as a trench coat, biker jacket and shirt. Oxfords, all sporting the colors of the New York City subway in a place of the heritage of the striped Ithaca brand.

The capsule centers on gender-less outerwear punctuated by a neon orange utility waistcoat, a bright yellow quilted coat, and a color-block trench coat accented with leather. Other items include t-shirts, shoes, hats, sunglasses, and a handbag.

The Tommy x Romeo capsule collection is part of the company’s People’s Place program, a diversity initiative launched in June 2020 that aims to advance representation in fashion and beyond. It started out with partnerships with the Fashion and Race Database (FRD), an online platform committed to combating misrepresentation within the fashion system, and Harlem Fashion Row (HFR), a New York-based agency. York focused on the advancement of people of color in the fashion industry. Together, they lead social impact efforts to increase opportunities for underrepresented communities within the global fashion industry.

According to Hilfiger, working with fashion figures throughout his life has helped him advance in his career. With this program, he hopes to pay it forward.

“As a young designer in the making, I have been fortunate to be guided by incredible leaders who have had a huge impact on my career,” he said. “I’m passionate about conveying this, mentoring the next generation of design talent. Over the past five years that Hilfiger has worked with Hunte, the young designer has remained innovative and ‘outstanding’.

“Hunte is one of those truly amazing newcomers – someone you know is going to make an impact as soon as you see their work. I’m really proud of our capsule, it’s really a meeting point of our two worlds, ”he added. “Together we really focused on getting the mic on to the next generation of BIPOC creatives and thought leaders to increase their representation and amplify their talent globally. Through the People’s Place program, we want to give them a real platform to shine.

The support campaign also reinforces the diversity of talents in front of and behind the camera. Shot in London, it features BIPOC models Ikram Abdi Omar, Aaliyah Hydes, Hidetatsu Takeuchi and Babacar N’Doye, as well as a team of stylists and professionals in the hairstyling and makeup industry.

“We wanted to take this concept one step further, to challenge the status quo from the design process to the campaign and for the team to re-imagine and redefine the future,” Hunte said. “I’m really proud of what we’ve accomplished and hope to inspire the next generation of talent to think big. “

To generate the hype for the collection, Tommy Hilfiger brought in artists from London and New York to paint murals inspired by the campaign images. The murals will include a QR code allowing passers-by to learn more about the campaign and to view behind-the-scenes videos and other campaign content. In addition, six unique recycled Tommy x Romeo polo shirts will be sold on the online auction site Catawiki, with the proceeds going to the Fashion Minority Alliance (FMA), a non-profit organization focused on building a fashion industry. more inclusive fashion.

The Tommy x Romeo Fall 2021 capsule is now available on tommy.com in the United States and Europe, exclusive wholesale partner of Selfridges, and on RomeoHunte.com. The line goes from $ 119 to $ 990.


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