January 18, 2022, 3:38 p.m. | Updated: January 18, 2022, 3:49 PM
TikTok sensation Francis Bourgeois, known for his geek trainspotting reaction videos, has been signed up as the face of a new Gucci and North Face campaign.
In the new campaign, Francis, real name Luke Nicolson, can be seen posing as the platform announcer while passengers around him wear new Gucci x North Face outfits.
Bourgeois has become one of TikTok’s biggest stars in 2021, rising to fame for recording his excited reactions to trains as they pass via a camera strapped to his head.
Sharing the announcement, the brand wrote: “It’s full steam ahead for Gucci and The North Face as they take their second collaboration to the runways with TikTok star and trainspotter Francis Bourgeois.
“With the bold collection focused on exploration and the outdoors, there’s no one better than Bourgeois to bring it all to life.”
The University of Nottingham mechanical engineering student has amassed 11.3 million likes and has over a million followers on Instagram.
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Last year Bourgeois was accused of faking his passion for his hobby after doubts were raised online by people questioning its authenticity.
He responded to the criticism by posting a video montage of his train-spotting journey since receiving his first model train as a child.
In the video, he said: “Life is so much purer now that I’ve reconnected with my passion.
“Trainspotters come in all shapes and sizes. They can even wear a True Religion denim jacket and Nike Air Max.”