The Supreme and Burberry team for denim and more – Sourcing Journal


Burberry, the 166-year-old British luxury fashion house known for its plaid and gabardine outerwear, is the latest subject of a collaboration with streetwear brand Supreme.

Less than a month after appointing Denim Tears founder Tremaine Emory as creative director of Supreme, the VF-owned brand tapped Burberry for a trendy prep-meets-street mashup. On Thursday, the duo launched a 12-piece co-branded capsule collection for men spanning denim, outerwear and tops, with accessories and a skateboard also in tow.

A lined plaid trench coat with a leather color, available in beige, black and candy pink, anchors the collection. The denim range includes a lightly washed trucker jacket, relaxed jeans, shorts and a button down shirt, featuring both Burberry’s equestrian logo and Supreme’s logo. The pieces are also offered in Burberry’s signature khaki and pink plaids.

The line also includes key pieces that bring the prep to life, including leather-trimmed track jackets and pants, and a mix of rugby shirts, hoodies, t-shirts, a baseball cap and bobs.

Supreme’s partnership with Burberry follows a series of collaborations for the streetwear label, which has recently tapped labels like Junya Watanabe and The North Face for creative collections. Burberry was the next logical step for the brand, as business intelligence platform Edited named college readiness – defined by elements such as mixed plaids and dark denim – as a key streetwear theme for 2022.

After being acquired by VF Corporation in late 2020, Supreme has helped breathe new life into its collaborative partners. In September, the brand teamed up with 2000s denim brand True Religion to bring the Y2K era back to the fore with a collection of baggy denim cargo jeans and denim jackets.

The Supreme x Burberry collection will be available online and in stores in most regions from Thursday, followed by Japan on March 12.


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