As if anyone needs some further confirmation, every trend of the 2000s is pretty much making a comeback. Today’s garment in the spotlight: True Religion, better known as the girls’ favorite denim brand, which has teamed up with Supreme for a new collection to be released this month.
While much of the nostalgia for Y2K fashion has focused on replication rather than homage, Supreme x True Religion mixes and matches silhouettes and details in a way that looks like an ode to the Jim Jones era of hip-hop fashion. There’s a pair of classic Supreme cargo pants that got the revealing True Religion treatment: chunky white stitching, distressed denim whiskers, and signature horseshoe pocket embroidery. These pants, along with a matching trucker jacket (which can be worn together, 2 Chainz style), are available in four different colourways, including camouflage and baby pink. Supreme even replaced its usual 5-panel hat with a more appropriate 6-panel hat at the time, with rhinestones.
Fans first suspected a possible collaboration when Supreme-sponsored skateboarder Tyshawn Joneswore a purple hoodie featuring both the Supreme logo and True Religion’s guitar-wielding Buddha graphic at an event earlier this month. The official announcement comes on the heels of True Religion’s 15-month restructuring after Chapter 11 filed for bankruptcy in April 2020. Michael Buckley, who served as president of True Religion from 2006 to 2010 before returning to the brand in 2019, saw a new opportunity to pivot towards collaborations, especially those that might appeal to Gen Z, saying Forbes in May: âLike everyone in the digital world, we are promotional.
At the rate we were going, it was really only a matter of time before a brand whose name Fergie verified the name in the prophetic 2005 Black Eyed Peas hit “My Humps” got a collaboration with Supreme. One of the main comments on the brand’s Instagram announcement post read, âThis is the strangest timeline we live in. “