Supreme collaborated with True Religion on a collection for fall 2021. The collection consists of a denim trucker jacket, hoodie, denim cargo pants, beanie and 6 panels, all available exclusively in Supreme stores and on supremenewyork.com from September 30.
In a statement, True Religion described Supreme as “an iconic streetwear brand that has amassed a cult following worldwide with skateboarders, artists and collectors keen to get their hands on the latest take on the brand.” Supreme collaborations have included big names in fashion ranging from Nike to Comme des Garçons.
In a statement, Michael Buckley, CEO of True Religion, said: “A partnership with Supreme is the ultimate testament to the cultural relevance of any brand. I speak for everyone at True Religion when I say that we are delighted and honored to have been selected as one of Supreme’s partners.
In 2020, True Religion emerged from Chapter 11 bankruptcy. Since then, the company has been working on a rebound plan led by CEO Michael Buckley. Buckley and his team’s success stems from their focus on understanding and treating True Religion’s new and diverse clients, men and women who span a broad age range from 15 to 50 years old with an average family income of $ 65,000. In the United States alone, more than 150 million people fit this demographic profile.