Supreme and The North Face Debut Bleached Denim Print Outerwear Line – Sourcing Journal

0

Supreme’s latest takeover once again involves its sister brand, The North Face.

The companies worked together on a collection of co-branded bleached denim jackets, pants and accessories like hats, sleeping bags, backpacks and fanny packs for active outdoor enthusiasts. Acid wash and tie-dye effects add a nostalgic look to the collection, which includes useful elements like water-resistant DryVent bonded nylon, down insulation and Heatseeker Eco insulation to work in difficult weather conditions.

The brands are longtime partners who have worked together for over a decade, working on three drops a year, which typically sells out in 90 seconds. The most recent was the Fall 2021 line, which focused on a Coldworks 700 parka and down jacket, fleece and pants from The North Face’s Steep Tech product line.

In December 2020, Supreme joined The North Face’s parent company, VF Corporation.

The new collection will be available in the United States from December 16, followed by Japan on December 18.

By blending functional and trendy elements, the range underscores some of the main themes shaping today’s escape fashion. Marked by the Instagram-worthy comfort of cabincore and the practicality of gorpcore, the collection channels the comfy and ironic elements that meet at the intersection of the two.

The two “cores” gained popularity during the Covid-19 lockdowns when many people found respite in nature. Retail analytics firm Edited noted that VF Corp forecast a 23-25% increase in outside revenue in fiscal 2022, making the collaboration a strategic investment for the company.

The Supreme x The North Face collaboration follows another denim-centric partnership. In September, the streetwear label teamed up with ’90s and 2000s denim label True Religion, with the goal of relaunching the brand for a younger demographic. Comprising loose denim cargo jeans and denim jackets, as well as hoodies and beanies, the line featured modern camouflage elements while honoring True Religion features like chunky white stitching, thick mustaches and horseshoe embroidery.

Upon launch, Michael Buckley, CEO of True Religion, said, “Partnering with Supreme is the ultimate testament to the cultural relevance of any brand. “

Share.

Comments are closed.