Russell Wilson launches first 3BRAND label line of hats, exclusively at Lids

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INDIANAPOLIS, August 18, 2021 / PRNewswire / – Major Sports Retailer Lids announced today that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell wilson will launch a brand new line of hats from its recently founded 3BRAND brand, sold exclusively at Lids.

The caps will feature that of Russell Wilson the number 3 signature icon logo and will be available in three different color caps. This unique collection is one of three drops of Russell wilson and 3BRAND this year. All the drops will be available in select Lids stores and on Lids.com in the coming months. 3BRAND represents everyone who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a non-profit organization dedicated to alleviating poverty through education and empowering young people to lead with an attitude why not. The foundation also supports students’ access to equal educational opportunities, children’s health and food security initiatives. Its mission is to equip today’s young people with the skills and opportunities to become the leaders of tomorrow.

“I have always dreamed of having my own line of hats at Lids and finally launching my 3BRAND collection exclusively at Lids has been a dream come true,” said Russell wilson. “Being able to keep your dreams alive, to never give up and live your life with a why not attitude is what 3BRAND stands for and I can’t wait to see everyone carry them.”

“We are delighted to be the exclusive retail partner to launch that of Russell Wilson first line of hats from its 3BRAND label, “said Lawrence Berger, president of FanzzLids Holdings and co-founder and partner of Ames Watson.” This collection not only offers our customers a way to express the important messages of never give up your dreams, but also to provide them with a feeling of excitement while wearing these caps. “

The announcement follows a year of growth for Lids which saw the retailer add 70 stores during the pandemic and cement an international expansion deal with the NBA. Lids remains the largest headgear retailer in North America, with over 28 million sales per year in its 1,200+ stores. Beyond hats, Lids is the largest physical retailer of licensed sports products in North America and owns a fast growing non-sports branded business.

Retail for $ 39.99, the first version of this exclusive collection will be available in select Lids stores in the United States and on Lids.com from Thursday August 19.

Media contact:
Laura Kepus (lids): [email protected]

About 3BRAND:
Launch in 2021, that of Russell Wilson 3BRAND brings together sport, music and fashion in a trendy sportswear brand that inspires us to be better, to do more and to give back. 3BRAND believes that mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales goes to the Why Not You Foundation, Russell and Ciara’s non-profit organization dedicated to tackling poverty through education, enabling young people to lead with a why not attitude. . Follow us on Instagram (@ 3brand), or Facebook (3 BRAND).

About the lids:
Lids Sports Group is the largest authorized sports retailer in North America, selling fan-focused and fashion hats and apparel in the United States, Canada and Puerto Rico through more than 1,200 outlets. Indianapolis-based Lids Sports Group offers officially licensed and branded gear aimed at enabling customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse and many other nameplates. Lids also has locations in select Macy’s department stores nationwide. To find an outlet near you, visit blog.lids.com or join #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids) or LinkedIn.

About the Why Not You Foundation:
Founded in 2014, Russell wilson and Ciara’s Why Not You Foundation is a non-profit organization dedicated to fighting poverty through education, empowering young people to lead with a why not you attitude. The foundation supports students’ access to equal educational opportunities, children’s health and food security initiatives. Its mission is to equip today’s young people with the skills and opportunities to become the leaders of tomorrow. In the fall of 2020, the foundation announced its first Why Not You Academy, a school that combines real-world applications with classroom learning. Learn more at www.whynotyoufdn.org.

SOURCE lids



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