North Beach Easter campaign slammed for ‘mocking Jesus’ and warning ‘prices will go up even more’

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Outraged customers complain about clothing store’s ‘offensive’ Easter campaign ‘mocking Jesus’ and warning ‘prices will go up further’

  • Surf and skate streetwear store pulls controversial Easter ad
  • The campaign had an image of Jesus holding two of North Beach’s carrier bags
  • The chain of stores urged customers to use the code ‘Jesussaves’ to get a discount

A clothing store pulled an irreverent Easter marketing campaign that poked fun at Jesus after complaints from outraged Christians.

New Zealand retailer North Beach pulled the online campaign, which depicted Jesus with outstretched arms, holding two shopping bags.

The psychedelic campaign graphic was titled “Jesus Saves” and urged customers to use the code word “Jesussaves” to get a 20% discount.

It also included a slogan “Get these deals right, prices will go up again”.

The announcement was shared on the retailer’s social media accounts and on its website.

New Zealand retailer North Beach has pulled the online campaign, which depicted Jesus with outstretched arms, holding two shopping bags

North Beach is a New Zealand clothing store chain with several stores across the country

North Beach is a New Zealand clothing store chain with several stores across the country

Reaction online was mixed, with some finding it funny, although many found it offensive.

“This is disgusting and offensive advertising,” one woman said.

Another man was appalled and immediately vetoed the store.

“I can no longer support this brand, after reading and hearing the blasphemy North Beach has shown towards the Christian faith that many Kiwis live so true,” he said.

The graphic was changed after complaints, but only by replacing the head of Jesus with the head of the Easter Bunny and changing the discount code word.

Instead, customers were asked to use the code “Itsabunny”.

Some customers weren’t impressed with the change.

“This one isn’t much better,” Laura said.

The graphic was changed after complaints, but only by replacing the head of Jesus with the head of the Easter Bunny and changing the discount code word.  Some subscribers remained unhappy with the change

The graphic was changed after complaints, but only by replacing the head of Jesus with the head of the Easter Bunny and changing the discount code word. Some subscribers remained unhappy with the change

Social media reaction was mixed, but many found the announcement highly offensive

Social media reaction was mixed, but many found the announcement highly offensive

On the New Zealand reddit thread, the reaction was also mixed.

“It’s funny, because I’m a Christian and I find it quite hilarious,” said one user.

‘Don’t like the message? Don’t buy from their store. Simple,” added another.

Several people who claimed they weren’t Christians said the ad was in bad taste.

“I’m not religious at all, but actually yeah, it’s pretty poor,” Dizzy said.

“Replace Christianity with any other religion and it wouldn’t even be considered. Imagine it was a “fun” dig into Judaism…Buddha or Muhammad.

“Let people believe what they want as long as they don’t force it on you.” Satire is one thing, poking fun at someone’s beliefs for money is another.

Another user called the ad “turned off.”

‘Even you guys must be able to see that was a little off?

“I’m not one for making fun of other people’s culture for the sake of commerce. The world has enough intolerance.

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