Since his appointment to Givenchy in June 2020, Matthew Williams has shared glimpses of his work on social media, most recently on Instagram to showcase his latest shoe design for the luxury brand.
When news broke, it was announced that Williams would succeed Clare Waight Keller as the creative director of the house. The designer was the first woman to run the house, and is known for bringing back couture as well as giving Givenchy a big presence on the red carpet (and also dressing Meghan Markle for her royal wedding!), And the conversations have taken place. immediately started, discussing whether Williams would bring his avant-garde streetwear aesthetic ALYX to transform the brand.
Williams’ first collection had a handful of eye-catching pieces (remember that cap with devil horns?), But a lot of attention was paid to the shoe selection. Three-toe sandals with a horn-inspired heel, crocodile-print sneakers and rubber platform sandals were just a few of the options, and since then we’ve seen leather boots, loafers and more. .
The new shoe teased by Matthew Williams on Instagram has a more futuristic look, featuring a shaped rubber upper with a sock-like heel, and comes in white and black colourways. As Crocs grow in popularity and Kanye West’s YEEZY Foam Runner is one of this year’s most coveted silhouettes, releasing a rubber shoe just seems like a no-brainer.
Highsnobiety fans had mixed opinions on the shoe, ranging from the classic “What’s this ?!” comments, to skeptics. “But in fact, fashion bloggers are about to be here to seriously flex them,” said one. user wrote, with another saying, “Grandma’s gardening shoes.”
Other users were quick to point out Williams’ credentials, pointing out that “Kanye really has a huge influence on labels now,” while a handful were also disappointed with the design coming from a luxury fashion house. “Charging crazy prices for blown EVA shoes that are very cheap to make because they just make a mold is disappointing.”
Now the shoe is available for purchase and is officially called the Givenchy Mallow. Arriving in two different iterations – with and without a sock – the shoe starts at $ 595. You can buy the rubber shoe in a handful of different colors including cream, black and brown online at the site. Givenchy site.