Iconic Cadbury Cricket Advertising Takes a Twist in 2021, Marketing & Advertising News, ET BrandEquity

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Cadbury recently launched a campaign to reinvent one of India’s most beloved commercials – Cricket 1993, where a girl dances on a cricket pitch to celebrate her boyfriend’s century.

In the 2021 version, conceptualized by Ogilvy, the girl turns a century and her boyfriend jumps onto the pitch to dance and celebrate her shattering performance, ending with #GoodLuckGirls. Although the ad shows cricket, it is a sign of the times we live in and what our daughters are doing every day.

Watch the announcement here:

Piyush Pandey, President of World Creation and Executive Chairman of India, Ogilvy, said: “It took a brave client in 1993 to move forward with the original Cadbury Cricket film that became so popular. It took an even braver client to attempt something with an iconic film and make it magic. I am delighted that the Mondelez and Ogilvy team created this magic, made it relevant, exciting, just like Cadbury, in its bold and avant-garde fashion.

Sukesh, Harshad and Kainaz, Creative Directors of Ogilvy India, said: “The excitement and stress in our heads was competing with each other. Recreating such a big hit is like preparing for a million opinions. The only reason we went ahead was that it was good and it was awesome. We loved the idea of ​​our gut feeling. Fortunately, the customer too. Hats off to the all-girls team who thought about it, and Hats off to Bob from Good Morning Films for making it so well.

Anil Viswanathan, Senior Director – Marketing, Mondelez India, said: “From corporate performances to Olympic medals, women are at the forefront of setting new milestones every day and our film is an ode to each of them. As a brand that has always promoted gender inclusion, implementing an iconic campaign is our way of recognizing the changing times and extending our support to all pioneer women. An extension of our ongoing generosity tale, the film also conveys the message of how taking small but important steps to recognize women’s accomplishments would make the world a better place to live. We hope this film brings back a whiff of nostalgia and confident that this refreshed version will find as much love as the original.

Cadbury Gems has teamed up with Chhota Bheem and YouTube kid sensation “Aayu and Pihu”, for the virtual birthday party …


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