How fashion regained its mojo in 2021 – Sourcing Journal

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The fashion 40s comeback has seen several false starts in 2021 due to the third and fourth waves of covid and new variations, but a crop of “aesthetics” born online, the return of red carpets and culture. pop, in general, charge its battery. Gender distinctions continue to blur in fashion, personal style is increasingly experienced and expressed online, and eco-friendly shopping is also on the rise, according to the ‘Year of the Year’ report. mode 2021 ”by Lyst.

During the year, more than 150 million consumers browsed the fashion shopping platform, giving Lyst a deep dive into the key movements and moments that have influenced fashion.

Here’s a look back at the trends that have inspired consumers to break out of sweat and come back into fashion.

Moments of influence

There was a time in 2020 when neutral colourways were considered the future of fashion, both for their calming and off-season qualities. Consumers, however, flipped the switch when they were finally allowed back into social settings.

From April to August, searches for bright and bold colored pieces, especially hot pink, orange, yellow and green, increased by 191%, Lyst reported. This form of dopamine dressing also resulted in props. From March to August, the demand for trendy jewelry, especially “colorful”, “beaded”, “rainbow” and “resin” exploded by 545%.

INC International Concepts
Courtesy

When the vaccines arrived in the spring, the “high vaccines” came with it. Although considered a “cheugy” trend by Gen Z TikTokers, searches for tops with the terms “one-shoulder,” “off-shoulder” and “cold shoulder” jumped 73% from February to March. But the bare shoulders were just the start.

As social distancing measures have lifted, the return of nightlife and special occasions has led to the resurgence of ‘going out’ fashion. Cropped hems were one of the fastest rising trends in 2021, Lyst said, as searches for mini skirts and dresses jumped 221% year over year. Global searches for high heels have increased steadily since May, and “disco heels” have increased 233% in the same month.

In September, however, nature recovered. After being postponed and then canceled in 2020, fashion’s biggest night, the Met Gala, returned to celebrating American fashion. As a result, online searches of Brother Vellies, who dressed Rep. Alexandria Ocasio-Cortez (DN.Y.) in a “Tax The Rich” statement dress, increased 120% in less than 24 hours, and pageviews for ERL, as seen on A $ AP Rocky, increased 259%, Lyst reported.

Balenciaga, who dressed Rihanna in a couture quilted dress and Kim Kardashian in a now famous black head-to-toe t-shirt dress, captured the event’s most influence, with searches for the brand headed by Demna Gvasalia amounting to 505 percent within 48 hours.

The event kicked off an almost normal fashion month with runway shows and in-person events in New York, London, Milan and Paris. As Balenciaga stole the show again, thanks in part to a short film starring The Simpsons, Lyst saw demand for preppy brands and items increase.

After New York Fashion Week, Lyst saw searches for Thom Browne skirts increase 36%, moccasins increase 28% and Peter Pan collar shirts jump 23%.

What is your core?

The playful vibe of fashion manifested itself on social media in 2021, especially on TikTok where Gen Z fought a friendly war with millennials in skinny jeans and their chic accessories like Golden Goose sneakers and belt ” Double G Buckle ”from Gucci.

“Style-specific debates, especially between Gen Z and Millennials, have taken off on the platform,” Lyst reports.

The clash of styles, however, is showing signs of impact on retail. According to Lyst, searches for baggy jeans have grown 55% year over year, with Levi’s and Weekday being popular options. Levi’s loose jeans, in fact, were named Lyst’s most wanted item of 2021. Meanwhile, skinny jeans and jeggings were slated for the discounted Black Friday totes.

Despite Gen Z’s distaste for millennial style, the cohort enjoyed the fashion of their elders around the year 2000. Led by fan accounts and documentaries on millennial icons like Britney Spears and Paris Hilton, the Y2K revival also brought back into the limelight brands that had their heyday in the 2000s, including Von Dutch, Juicy Couture, Ed Hardy and True Religion.

True religion

True religion
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The hashtag “Y2Kfashion” has generated more than 220 million views on TikTok, Lyst reported, while searches for “Y2K” have increased 389% year over year.

A close cousin to Y2K and rave fashion, ‘kidcore’ became another nostalgia-fueled trend in 2021. The childish aesthetic – defined by bright colors, toy-inspired accessories and contrasting prints – emerged as a respite from the basics of the pandemic and eventually became a key menswear trend worn by Pete Davidson, Tyler, The Creator and Justin Bieber.

In fact, Bieber and his streetwear label Drew House have teamed up (twice) with unofficial kidcore shoe brand, Crocs, mostly recently for a collection in March that then sold out.

While the “picnic core” is fast approaching, other so-called “cores” have shaped the fashion in 2021.

Inspired by the hit Netflix show “Bridgerton” and Princess Diana-inspired storylines for “The Crown” and “Spencer,” consumers channeled their inner monarch with royalty-inspired dishes. New York-based brand Rowing Blazers capitalized on ‘royalcore’ when it reissued the iconic black sheepskin sweater Princess Diana wore in the 1980s. The sweater had been out of stock for months.

Rowing blazers

Rowing blazers
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Demand for Dilara Findikoglu’s “B” necklace inspired by the same one worn by Queen Tudor Anne Boleyn increased when Bella Hadid was seen wearing it, and searches for “tudor” increased by 24% over the course of the year. summer with Reformation’s “Tudor dress” receiving the most pageviews, Lyst reported.

An offshoot of the 2020 cottagecore, the Taylor Swift-inspired ‘cabincore’ has inspired an increase in searches for earthy items. Searches for hiking shoes increased 234% year over year, and searches for flannel shirts jumped 145%.

“The TikTok-driven fashion trend, which mixes normcore with gorpcore and comfortable, practical knits, prefers hikes in the woods and lounging in a cabin, as opposed to sunny picnics in the countryside and in the countryside. baking bread, ”Lyst described.

Coming soon

Clues to what lies ahead for fashion in 2022 are written in the stars, literally.

“In 2021, some of the greatest human spaceflight moments in history have taken place, particularly when it comes to space tourism,” Lyst said. “This new development in travel will continue to inspire more forward-looking designs and technologies.”

The demand for multisensory mode is also on the rise. As clothing becomes more technical and functional, Lyst reported that research shows interest in highly tactile clothing like head-to-toe sheepskin outfits and natural materials like feathers and wood.

This attention to texture and hand feel, however, won’t dominate the appeal of stripped-down designs. “With the announcement of the launch by Phoebe Philo of her own eponymous brand after stepping down as artistic director at Céline in 2017, the designer’s return will undoubtedly bring back her minimalist aesthetic and her uncluttered approach to luxury creations,” Lyst said.

This less is more aesthetic can become the model for work clothes. As businesses prepare to fully reopen their offices in 2022, more attention will be paid to office attire. Lyst anticipates that wardrobes will have to adapt to hybrid work schedules that allow comfort and professionalism. Sharp and tailored clothing will be juxtaposed with softer lines and materials for a neat but comfortable look.

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