From Future, a French clothing brand known for its affordable cashmere, is the latest to enter the denim space. The men’s and women’s brand recently launched a denim collection made with sustainable elements.
The fabrics used in the collection are made of 74% cotton, 25% recycled cotton from fabric scraps and 1% elastane, and dyed in a process that saves water and energy and requires less chemical products.
The women’s jeans cover the Joseph straight fit, the Johnny slim fit and the Jude bootcut fit, all available in sizes 34 to 42. The jeans are available in light, medium and black denim, with a white denim option offered in the straight cut. The men’s denim offering includes the Joey straight fit, the Josh loose fit, the Jacob slim fit and the Jack denim shorts in sizes 27 to 35. Washes include light, medium, dark and black denim.
The website fit tool powered by Sizefox helps customers choose the right size based on a short questionnaire.
From Future’s debut denim is available now in stores and online starting at 110 euros ($119) for women’s jeans and 120 euros ($130) for men’s jeans. More is on the way for the brand, which announces a range of denim styles it says will arrive soon. Denim jackets, skirts and denim in a variety of fun colors like neon yellow, lilac and bubblegum pink are slated for the near future.
Although the brand is known for its cashmere, it also offers an assortment of high-quality, color-saturated fabrics such as silk sourced from China, “ice wool”, an extra-fine Australian merino wool fiber and 100 % cotton, pima. cotton and Supima cotton.
From Future’s foray into denim marks the latest in a wave of brands expanding into the category. Last month, Emma Mulholland on Holiday, the five-year-old Australian brand best known for its cheerful holiday-inspired style, launched a capsule collection centered around its first denim offering in two unisex styles. Before that, British brand Rixo dropped its first range of sustainable denim dresses and pieces, followed by contemporary women’s brand Ulla Johnson, which branched out into denim after showing off several jeans and a denim jacket at its F/W 22-23 presentation in New York. Fashion week.
The brand expansion follows a recent report by Research and Markets Projects that the denim market will reach $76.1 billion by 2026, up from $57.3 billion in 2020. The anticipated success of denim may be attributed to the casualization movement that has infiltrated the workplace, as well as the increasing number of young people entering the workforce and opting for more casual office attire.