Chief Keef Announces “Dream” Collaboration With True Religion


Chief Keef partners with True Religion.

Chief Keef and True Religion have announced a new partnership on a collection including denim jackets, jeans, t-shirts, sweatpants and hoodies. The pieces will be available on the brand’s website at the beginning of next month.

The items in the collection are decorated with flames, cartoon skulls, hearts and the phrase “TRUEE”.

The collaboration comes ten years after the release of Keef’s track, “True Religion Fein.” The song was featured on Sosa’s mixtape. Back from the dead.

“It’s always been a dream to work with True Religion ever since I did the song,” Chief Keef told Complex in a new interview. “I told them that I had started designing and that I wanted to do a collaboration and work on stuff. And they were willing to let me. They gave me all my creativity to do everything. I just went work.

He continued, “True religion was like one of those things you wore if you had a little money or something. You would see fly girls wearing it. You would see thieves carrying it. Few people had it in Chicago, but I don’t know. I just became a big fan of it, seeing the style of the jeans.

Chief Keef’s collaboration with True Religion comes less than a year after the brand teamed up with 2 Chainz and announced that there was more to come.

Fans will be able to purchase the pieces from True Religion’s online store on May 5.

Check out the looks from the collection below.



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