Can Supreme revive his favorite true religion? You better believe it


Continuing on recent contacts with Thrasher, Vans and The North Face, New York skate brand Supreme is back with another impactful collaboration, and this time it’s the favorite True Religion in the hot seat.

Launched in 2002, True Religion is arguably best known for its specifically zhuzhy brand of baggy jeans embroidered with a horseshoe symbol on the back pocket. The label achieved great popularity in the late 2010s and early 2010s, with Forbes retailer that between 2007 and 2012, the label’s revenue nearly tripled, reaching $ 490 million in 2013. This was in large part due to a series of celebrity sponsors, including Megan Fox, Chris Pratt and 50 Cent, as well as his notable mention in The Black “My Humps” topped the 2005 Eyed Peas charts.

In recent years, however, True Religion has fallen by the fashion trap (even Bella Hadid’s stint as the face of the brand in 2018 could help it get in shape) and its owners TowerBrook Capital have filed for bankruptcy. of Chapter 11 in April 2020.

With Supreme’s help, however, TR could see his fortunes change. The pair’s new collaboration, which drops this Thursday, consists of cargo pants and ultra-baggy, double-branded jeans, featuring the aforementioned TR logo sewn onto the back pocket. Matching: Square trucker jackets in a range of colourways, from candy pink to camo. Elsewhere, there are beanies with labels enlarged with the Supreme and True Religion logos up for grabs, as well as six-panel truckers and oversized hoodies for skating.

It’s a smart move by Supreme, as the casual wear world is currently riding a Y2K-influenced wave, which has seen figures like Olivia Rodrigo, Troye Sivan and Tik Tok influencer Adrienne Reau bring back some of the most. big trends of the decade (see tall, baggy, ultra low rise jeans, crop tops and icy hair).

Elsewhere, Italian label Blumarine’s SS22 collection is packed with high-cut jeans and barely visible tops like those worn by Paris Hilton in 2006, while Hedi Slimane announced the return of the Brad, Britney and Beyoncé-endorsed trucker cap at Celine. . Palace Skateboards even teamed up with another archetypal 2000s denim brand, Evisu.

With True Religion getting the Supreme Seal of Approval, we think it’s only a matter of time before we sport Esprit sweatpants with Sean John’s velor track jackets. You better believe it too.

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