Cam’ron talks about Reebok, Allen Iverson sneakers and hip-hop style


Since the early 2000s, Cam’ron has been an important figure in fashion and the music industry. Push the limits by bringing the color pink to the forefront of pop culture with her iconic pink outfit from a 2002 Baby Phat show, to drop Purple mist, his fourth studio album considered a classic by many hip-hop fans, in 2004. Look no further than your Instagram feed on Halloween, where you’re bound to see someone on the timeline wearing a mink coat pink with a matching flip phone.

Cam would go on to form the legendary rap group, The Diplomats, which would wear flashy and baggy clothes, bandanas, furs and fitted caps to a new level. The group helped make True Religion jeans, BB Simon belts and Ed Hardy t-shirts a trend in hip-hop culture (not to mention their 2006 Supreme photo t-shirt which is now being sold for hundreds of dollars in the secondary market). Their influence will pave the way for future artists and groups like ASAP Mob.

Around the same time, Allen Iverson, a Virginia native and star of the Philadelphia 76ers, was also making waves in sports and fashion. He is often credited with having played a role in bringing basketball and hip-hop fashion together. AI was ahead of the curve, swapping the standard suits and ties for loose clothing, jewelry, durags and snapbacks. Although the NBA imposed a dress code in 2005 that limited the clothing choices players could make, Iverson’s impact on the hoops style had already been cemented.

Throughout AI’s career, he sported his iconic Reebok sneakers which were beloved by his fans and sneaker enthusiasts. Cam’ron would also collaborate with Reebok years later, having three official collaborations under his belt, including a Reebok Ventilator inspired by Purple mist. His latest partnership with Reebok sees Diplomats co-founder showcasing AI’s classic Reebok Question silhouette in a new ‘Pink Toe’ colourway. While not an official collaboration, Cam’ron took part in a promotional photoshoot for the sneakers.

We had the chance to speak with Cam’ron about his perspective on the legacy he and AI have left on the industry and current opinions in the sneaker landscape. Check out the conversation below.


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